Designed for Winona States Family Weekend which is an annual event that kicks of the school year. The objective of these designs was to inspire school spirit and awareness of activities occurring.
The client sought branding inspired by classic American postcards, featuring bold city names and imagery from prominent local landmarks. Given that the event was intended to introduce students and their families to the city, we chose to move away from the traditional Winona purple in favor of a design that better reflected the welcoming atmosphere and the city's offerings.
